Sunday, April 22, 2018
Ann Taylor, Wear the Pants Campaign: The World Gets It, Just Like It Gets Rock Music
I don't know women's clothing brands, but a friend texted this ad. The world knows what pants mean, just like Dockers in its "Wear the Pants" campaign in 2009. The only people who deny that pants mean anything are professing Christians. Pants are the male symbol, just like the skirt or dress is female.
The ad says, pants are power. Will we hear evangelicals and fundamentalists attacking the ad? They should, to be consistent. They should go after these morons at Ann Taylor. Pants mean nothing. Unfortunately, evangelicals and fundamentalists can't tell us what anything means anymore. They've been neutered on the subject of meaning. They don't wear the pants on what anything means. But that would mean that pants mean something, so I take that back.
About the same time as evangelicals (and now fundamentalists) stopped saying they knew what pants meant, they couldn't tell you what music meant. All music was amoral. That they knew. Only the words mattered. The world doesn't care that its music is sexy, so the world says it's sexy. The world doesn't care.
Who is supposed to understand meaning? Christians. Not only did Christians in general stop contributing to anything helpful in the world, but they stopped comprehending the meaning of anything, which includes music and dress. Why should anyone listen to them? They don't know anything. They decided pandering was more important, excusing it as an evangelistic tool, which is worse, but worth it to them to perceive relevance. Whenever a celebrity comes along and hints at something close to the truth, they spasm and seize into a muscle contraction -- second best, a near-to-not-Christian becomes a fourth tier celebrity, the same burning in the bosom experience.
Evangelicals and fundamentalists both know. They also know that their capitulation is same sex relations and "marriage" today. They know. They prefer what they think they have in their churches to representing the truth. Rather than believe and practice the truth, they reduce it to the least common denominator for fake unity. Their unity isn't unity and their love isn't love. They offend the God, the only God, the God of truth, who created the sexes.